How ACRF Connects Forms to Salesforce for Faster, More Reliable Data Management
The Australian Cancer Research Foundation (ACRF) is all about helping dedicated researchers do what they do best – push the boundaries of science to find new ways to prevent, detect, and treat cancer. To make that possible, ACRF funds cutting-edge lab equipment – they also focus on working smarter behind the scenes. Managing supporter data, and community outreach is a big part of their day-to-day, and doing it well means more time and energy goes toward what truly matters: providing world class scientists with the technology, equipment, and infrastructure to develop better prevention, earlier detection and more effective treatments across all cancer types.
Moving Beyond Manual Data Workarounds
Historically, the team used SurveyMonkey for data collection, but the platform’s Salesforce integration created silos and manual follow-up. Information entered by supporters, volunteers, and fundraisers didn’t flow seamlessly into Salesforce, slowing down response times and limiting real-time reporting.
The team required a solution that:
- Consolidates all types of forms, each with around 30 fields.
- Delivers reliable push to Salesforce for every submission.
- Offers form branding via domain aliasing and direct link sharing.
- Enables mapping, lookups, and prefill capabilities for a smooth user experience.
- Integrates seamlessly into ACRF’s website, supporting digital-first, donor-friendly journeys.
Connecting Forms Directly to Salesforce
After evaluating tools, ACRF chose 123FormBuilder for its two-way Salesforce integration and enterprise-ready form management. This upgraded their approach in several key areas:
Everything in One Place
- Submissions now flow directly into Salesforce in real time
- Drag-and-drop mapping makes it simple to connect each form field to Salesforce
- Look-up and prefill features save time for both users and staff
- Branded forms and clean links help maintain a consistent, professional look
Easier Form Management
- With dozens of forms running at once, templates and automation make day-to-day tasks faster
- Centralized reporting enables the team to export, audit, and analyze responses for operational improvement
- Every form stays aligned with security and privacy requirements, supporting trust with donors and community partners.
Seamless Website Integration
- All events, campaigns, and community outreach initiatives connect back to ACRF’s website with embedded forms.
- Data flows from 123FormBuilder into Salesforce and onwards to ACRF’s wider digital ecosystem for timely engagement.
Results for ACRF
| Before 123FormBuilder | With 123FormBuilder |
| Integration issues with Salesforce | Real-time Salesforce sync |
| Manual data entry | Automated, accurate submissions |
| Basic form appearance | Branded links and domains |
| Disconnected reports | Centralized, exportable data |
| Delayed follow-up | Quicker supporter responses |
“Since moving to 123FormBuilder, we’ve saved a lot of time on admin. Our forms now connect directly to Salesforce, so we can focus more on engaging with our supporters and less on chasing down data.”
Michael Ow, Salesforce & Systems Lead
