{"id":12896,"date":"2025-07-31T06:29:59","date_gmt":"2025-07-31T06:29:59","guid":{"rendered":"https:\/\/123formbuilder.polarbuildingcleaning.net\/blog\/?p=12896"},"modified":"2025-07-31T06:30:01","modified_gmt":"2025-07-31T06:30:01","slug":"case-study-australian-cancer-research-foundation","status":"publish","type":"post","link":"https:\/\/123formbuilder.polarbuildingcleaning.net\/blog\/case-study-australian-cancer-research-foundation","title":{"rendered":"How ACRF Connects Forms to Salesforce for Faster, More Reliable Data Management"},"content":{"rendered":"\n<p>The<a href=\"https:\/\/www.acrf.com.au\/\"> <\/a><a href=\"https:\/\/www.acrf.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Australian Cancer Research Foundation<\/a> (ACRF) is all about helping dedicated researchers do what they do best &#8211; push the boundaries of science to find new ways to prevent, detect, and treat cancer. To make that possible, ACRF funds cutting-edge lab equipment &#8211; they also focus on working smarter behind the scenes. Managing supporter data, and community outreach is a big part of their day-to-day, and doing it well means more time and energy goes toward what truly matters: providing world class scientists with the technology, equipment, and infrastructure to develop better prevention, earlier detection and more effective treatments across all cancer types.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moving-beyond-manual-data-workarounds\">Moving Beyond Manual Data Workarounds<\/h2>\n\n\n\n<p>Historically, the team used SurveyMonkey for data collection, but the platform\u2019s <a href=\"https:\/\/123formbuilder.polarbuildingcleaning.net\/salesforce-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce integration<\/a> created silos and manual follow-up. Information entered by supporters, volunteers, and fundraisers didn\u2019t flow seamlessly into Salesforce, slowing down response times and limiting real-time reporting.<\/p>\n\n\n\n<p>The team required a solution that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consolidates all types of forms, each with around 30 fields.<\/li>\n\n\n\n<li>Delivers reliable push to Salesforce for every submission.<\/li>\n\n\n\n<li>Offers form branding via domain aliasing and direct link sharing.<\/li>\n\n\n\n<li>Enables mapping, lookups, and <a href=\"https:\/\/123formbuilder.polarbuildingcleaning.net\/docs\/123formbuilder-prefill-form-fields\/\" target=\"_blank\" rel=\"noreferrer noopener\">prefill capabilities<\/a> for a smooth user experience.<\/li>\n\n\n\n<li>Integrates seamlessly into ACRF\u2019s website, supporting digital-first, donor-friendly journeys.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connecting-forms-directly-to-salesforce\">Connecting Forms Directly to Salesforce<\/h2>\n\n\n\n<p>After evaluating tools, ACRF chose 123FormBuilder for its <a href=\"https:\/\/123formbuilder.polarbuildingcleaning.net\/salesforce-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">two-way Salesforce integration<\/a> and <a href=\"https:\/\/123formbuilder.polarbuildingcleaning.net\/enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">enterprise-ready form management<\/a>. This upgraded their approach in several key areas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-everything-in-one-place\">Everything in One Place<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Submissions now flow directly into Salesforce in real time<\/li>\n\n\n\n<li>Drag-and-drop <a href=\"https:\/\/123formbuilder.polarbuildingcleaning.net\/docs\/how-to-map-form-fields-with-salesforce-fields\/\">mapping<\/a> makes it simple to connect each form field to Salesforce<\/li>\n\n\n\n<li><a href=\"https:\/\/123formbuilder.polarbuildingcleaning.net\/docs\/lookup-fields\/\" target=\"_blank\" rel=\"noreferrer noopener\">Look-up and prefill <\/a>features save time for both users and staff<\/li>\n\n\n\n<li><a href=\"https:\/\/123formbuilder.polarbuildingcleaning.net\/form-designer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Branded forms <\/a>and clean links help maintain a consistent, professional look<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"910\" src=\"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2025\/07\/australian-cancer-research-foundation-1024x910.webp\" alt=\"\" class=\"wp-image-12899\" srcset=\"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2025\/07\/australian-cancer-research-foundation-1024x910.webp 1024w, https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2025\/07\/australian-cancer-research-foundation-300x267.webp 300w, https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2025\/07\/australian-cancer-research-foundation-768x683.webp 768w, https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2025\/07\/australian-cancer-research-foundation.webp 1299w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-easier-form-management-nbsp\">Easier Form Management&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With dozens of forms running at once, templates and automation make day-to-day tasks faster<\/li>\n\n\n\n<li>Centralized reporting enables the team to export, audit, and analyze responses for operational improvement<\/li>\n\n\n\n<li>Every form stays aligned with security and privacy requirements, supporting trust with donors and community partners.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-seamless-website-integration\">Seamless Website Integration<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All events, campaigns, and community outreach initiatives connect back to ACRF\u2019s website with <a href=\"https:\/\/123formbuilder.polarbuildingcleaning.net\/docs\/embed-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">embedded forms<\/a>.<\/li>\n\n\n\n<li>Data flows from 123FormBuilder into Salesforce and onwards to ACRF\u2019s wider digital ecosystem for timely engagement.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-for-acrf\">Results for ACRF<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Before 123FormBuilder<\/strong><\/td><td><strong>With 123FormBuilder<\/strong><\/td><\/tr><tr><td>Integration issues with Salesforce<\/td><td>Real-time Salesforce sync<\/td><\/tr><tr><td>Manual data entry<\/td><td>Automated, accurate submissions<\/td><\/tr><tr><td>Basic form appearance<\/td><td>Branded links and domains<\/td><\/tr><tr><td>Disconnected reports<\/td><td>Centralized, exportable data<\/td><\/tr><tr><td>Delayed follow-up<\/td><td>Quicker supporter responses<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cSince moving to 123FormBuilder, we\u2019ve saved a lot of time on admin. Our forms now connect directly to Salesforce, so we can focus more on engaging with our supporters and less on chasing down data.\u201d<\/em><\/p>\n\n\n\n<p><strong>Michael Ow, Salesforce &amp; Systems Lead<\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/123formbuilder.polarbuildingcleaning.net\/get-in-touch\/?source=blog-case-study\/\" target=\"_blank\" rel=\" \"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"200\" src=\"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2023\/06\/connect-your-data-with-salesforce.png\" alt=\"salesforce forms\" class=\"wp-image-6020\" srcset=\"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2023\/06\/connect-your-data-with-salesforce.png 900w, https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2023\/06\/connect-your-data-with-salesforce-300x67.png 300w, https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2023\/06\/connect-your-data-with-salesforce-768x171.png 768w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Australian Cancer Research Foundation (ACRF) is all about helping dedicated researchers do what they do best &#8211; push the boundaries of science to find new ways to prevent, detect, and treat cancer. To make that possible, ACRF funds cutting-edge lab equipment &#8211; they also focus on working smarter behind the scenes. Managing supporter data, [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":12898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19,129],"tags":[],"class_list":["post-12896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-life-forms","category-salesforce-forms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How ACRF Connects Forms to Salesforce for Faster, More Reliable Data Management<\/title>\n<meta name=\"description\" content=\"See how ACRF uses 123FormBuilder and Salesforce to simplify data collection and speed up supporter engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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