{"id":27,"date":"2017-09-26T07:21:53","date_gmt":"2017-09-26T07:21:53","guid":{"rendered":"https:\/\/123formbuilder.polarbuildingcleaning.net\/blog\/tracking-form-conversions-in-google-adwords"},"modified":"2022-05-26T08:19:32","modified_gmt":"2022-05-26T08:19:32","slug":"tracking-form-conversions-in-google-adwords","status":"publish","type":"post","link":"https:\/\/123formbuilder.polarbuildingcleaning.net\/blog\/tracking-form-conversions-in-google-adwords\/","title":{"rendered":"How to Track Form Conversions in Google Ads?"},"content":{"rendered":"\r\n

(Updated: 14\/05\/2020)<\/p>\r\n\r\n\r\n\r\n

What is Google Ads conversion tracking?<\/h2>\r\n\r\n\r\n\r\n

Google Ads conversion tracking helps you understand how your customers interact with your ad, from the moment it\u2019s displayed until the customers click your CTA on the landing page \u2013 it can be a purchase, signup, or a download. To track form conversions on form submit you will need access to the form\u2019s source code or any other method that allows you to edit either the submit button or the confirmation page.<\/p>\r\n\r\n\r\n\r\n

How to Add Conversion Tracking To Your Form<\/h2>\r\n\r\n\r\n\r\n

There are a few methods that you can use to track your form conversions<\/a> in Google Ads.<\/p>\r\n\r\n\r\n\r\n

Method #1 \u2013 Adding the Conversion Tracking Code to Your Confirmation Page<\/h3>\r\n\r\n\r\n\r\n

The conversion tracking is a code snippet (in JavaScript) that is triggered like an event in your Google Ads campaign. If you haven\u2019t done it yet, you\u2019ll need to create a new conversion in your Google Ads account. Go to\u00a0Tools & Settings<\/strong>\u00a0\u2192\u00a0Measurement<\/strong>\u00a0\u2192\u00a0Conversions<\/strong>\u00a0and create your new conversion. Look for the snippet code, copy it, and move to the next step.<\/p>\r\n\r\n\r\n\r\n

Does your form have a confirmation page? It should since you can\u00a0gain more sales with a conversion-optimized Thank-you page<\/a>.<\/p>\r\n\r\n\r\n\r\n

Just open the source code of your confirmation page and place the conversion tracking snippet in your HEAD section of the HTML document. Remember that the tracking will activate on page view, so make sure it\u2019s not accessible from other sources.<\/p>\r\n\r\n\r\n\r\n

Method #2 \u2013 Adding the Conversion Tracking Code to the Submit Button<\/h3>\r\n\r\n\r\n\r\n

This method is a bit harder unless you are a skilled coder. You\u2019ll need to include your conversion tracking snippet into a custom JS code that is trigger when the submit button is clicked. Be advised, however, as this means multiple clicks from the same person will show up multiple times in your ad campaign. And this is a normal behavior in case the Internet connection is slow or your page\/form loads slow. People will just hit that button until they see their form went through.<\/p>\r\n\r\n\r\n\r\n

Some marketers prefer to trigger the conversion tracking on submit. That\u2019s because users may close the page tab of the browser right after they submit, and thus the conversion will not be tracked in the Ads account. However, you can prevent this by adding a visible loader on-screen which tells your visitors to wait for the form confirmation.<\/p>\r\n\r\n\r\n\r\n

Method #3 \u2013 Adding the Conversion Tracking Code through Google Tag Manager<\/h3>\r\n\r\n\r\n\r\n

Tag Manager is a sweet tool for incorporating an abundance of tracking codes into one single snippet that goes into the HEAD section of your website. For this method, you\u2019ll need the GTM snippet installed on your website. Afterward, head into your GTM property and create a new tag. GTM has a pre-built Google Ads conversion tracking tag that you can edit with your\u00a0conversion ID<\/strong>\u00a0and\u00a0conversion label<\/strong>.<\/p>\r\n\r\n\r\n\r\n

Once done, use a\u00a0page view<\/strong>\u00a0trigger and set it up to trigger on the URL of your confirmation page. Make sure you test the trigger with GTM\u2019s\u00a0Preview<\/strong>\u00a0mode.<\/p>\r\n\r\n\r\n\r\n

If this is too complicated, check out the next method.<\/p>\r\n\r\n\r\n\r\n

Method #4 \u2013 Creating an online form with 123FormBuilder<\/h3>\r\n\r\n\r\n\r\n

123FormBuilder is a great online form builder<\/a> for building online forms without coding a thing. It\u2019s got a built-in custom Javascript feature that allows you to add JS snippets to the form view and the form\u2019s confirmation page.<\/p>\r\n\r\n\r\n\r\n

I prefer triggering the conversion tracking on the confirmation page since that\u2019s the final destination of a user\u2019s journey in your ad campaign. Triggering it on the click doesn\u2019t mean it was successful. What if the button got broken? But that\u2019s my personal opinion \u2013 you can do as you please.<\/p>\r\n\r\n\r\n\r\n

Here\u2019s how you can create a form with 123FormBuilder and use it for your ad campaign.<\/p>\r\n\r\n\r\n\r\n