Integrations 5 m August 14, 2025

How to Integrate 123FormBuilder with Pipedrive via Zapier (Step-by-Step Guide)

In 2025, sales teams can’t afford to waste hours manually entering leads into their CRM. According to a HubSpot analysis, B2B companies take an average of 42 hours to respond to new online leads — more than a day — while only 37% respond within the first hour. This delay can cost businesses valuable opportunities, as prospects are most engaged immediately after expressing interest.

One of the most effective ways to eliminate these bottlenecks is by integrating your lead capture forms directly with your CRM — and that’s exactly where 123FormBuilder , Pipedrive , and Zapier come in. By connecting these platforms, every lead that fills out your online form is instantly added to your Pipedrive pipeline, complete with all the details you need to follow up fast.

In this article, we’ll walk you through how to integrate 123FormBuilder with Pipedrive via Zapier , explore the benefits of this setup, and show how it can transform your sales process in the market. Whether you’re a sales manager looking to speed up follow-ups or a marketing lead aiming to keep data clean and secure, this guide will give you everything you need to get started.

Why Automating Lead Capture Matters in 2025

Fast response isn’t just advantageous—it’s essential.

Studies show that responding to a lead within just five minutes can dramatically increase your odds of conversion. For example, contacting a prospect within that window makes you 21× more likely to qualify the lead compared to waiting 30 minutes (Amplemarket). Other research indicates that a five-minute response can multiply conversion rates by up to 100× over a 30-minute delay (Voiso).

Even more compelling, 78% of business buyers end up purchasing from the vendor that responds first (Maptive). This means every minute counts — and every delay could mean losing a deal to a faster competitor.

The solution? Automation. By eliminating manual delays in routing and follow-ups, automation ensures every lead is engaged instantly, not in hours — or worse, never contacted. When human error and slow processes are removed from the equation, your sales team can focus on what matters: building relationships and driving results.

What You’ll Need for the Integration

To connect 123FormBuilder with Pipedrive via Zapier, you’ll need:

A 123FormBuilder account (any plan that supports integrations)
A Pipedrive account
A Zapier account

Step-by-Step: Connecting 123FormBuilder to Pipedrive via Zapier

Open Your 123FormBuilder Account
Log into your 123FormBuilder account and navigate to the form you want to connect.

123FormBuilder form settings menu with the Integrations option highlighted, showing where to start connecting forms with other apps — Opening the Integrations menu in 123FormBuilder — the starting point for connecting your form to other apps like Pipedrive through Zapier.

Select “Use Zapier”
From your form’s integrations page, click the Use Zapier option. This will open Zapier’s 123FormBuilder integration page in a new tab.

123FormBuilder integration settings page with the Use Zapier button highlighted to start connecting the form with external apps — Clicking the **Use Zapier** option in 123FormBuilder to begin setting up an automation with apps like Pipedrive.

Log Into Zapier
If prompted, sign into your Zapier account. If you don’t have one, you can create it for free.

Zapier interface after logging in from 123FormBuilder, ready to choose an app for integration — After logging into Zapier from 123FormBuilder, you can choose the app you want to connect with

Choose the App to Integrate With
In the “Connect this app… with this one!” section, ensure 123FormBuilder is selected on the left, then choose Pipedrive on the right.

123FormBuilder Use Zapier interface with Pipedrive selected as the integration app and popular workflows displayed — 123FormBuilder’s built-in Zapier integration interface, selecting **Pipedrive** shows popular automation workflows you can use instantly.

Explore Popular Workflows

Add Pipedrive deals for new 123FormBuilder submissions
Add new people to Pipedrive for new 123FormBuilder submissions
Click Use this workflow on the one that matches your needs.

Customize or Create from Scratch

To use a preset workflow, follow the on-screen prompts to connect your accounts and map form fields to Pipedrive fields.
To build a custom automation, click Create a new Zap and define your own trigger (form submission) and actions (e.g., create deal, update contact).

Zapier customization screen for the workflow Add Pipedrive deals for new 123FormBuilder submissions, showing trigger setup and configuration options — After choosing the “Add Pipedrive deals for new 123FormBuilder submissions” workflow, Zapier opens the customization screen where you can configure triggers, map form fields, and connect accounts.

Complete the Workflow Details

Connect accounts: Authorize both your 123FormBuilder and Pipedrive accounts.
Map fields: Match form fields (e.g., Name, Email, Phone) to the corresponding Pipedrive fields for contacts and deals.
Set deal details: Choose pipeline, stage, deal title format, and any default values (e.g., assigned sales rep).
Add conditions (optional): Use filters to control when deals are created based on form responses.

Zapier test screen showing a deal successfully sent from 123FormBuilder to Pipedrive after mapping form fields — With all fields mapped and accounts connected, a test submission from 123FormBuilder is successfully sent to Pipedrive as a new deal.

Test and Activate
Run a quick test to make sure data is flowing correctly. Once confirmed, turn on your Zap to start automating.

Pipedrive deal view showing the deal created from a 123FormBuilder test submission via Zapier — Reviewing the deal in Pipedrive to confirm that all data from the 123FormBuilder test submission was transferred correctly through Zapier.

Best Practices for Businesses

Use conditional logic in forms to collect only relevant data.
Tag leads in Pipedrive based on form responses for easier segmentation.
Ensure compliance with GDPR, HIPAA, and CCPA.

Common Mistakes to Avoid

Not testing your Zap before going live.
Forgetting to update form fields when your Pipedrive setup changes.
Using generic form names, making it harder to track data sources.

The 123FormBuilder Advantage: Secure, No-Code Pipedrive Integration

123FormBuilder makes integrating with Pipedrive via Zapier simple, secure, and scalable — especially for enterprise users. Unlike basic form tools, 123FormBuilder offers enterprise-grade compliance with HIPAA, GDPR, and ISO 27001 standards, so USA businesses can confidently collect sensitive customer information.

Key features include:

Two-way Salesforce integration for multi-CRM environments.
Multiple payment gateways on a single form, ideal for order forms.
Fully customizable, no-code builder to match brand identity.
Role-based access control for team collaboration.
Multi-language support for global audiences.

With 123FormBuilder, every form submission can be instantly routed into Pipedrive, enriched with additional data, and tagged for follow-up — without a single line of code. This ensures your sales team spends less time on admin and more time closing deals.

Final Takeaways on Automating Lead Capture with 123FormBuilder

In today’s fast-moving sales environment, integrating your lead capture process with your CRM isn’t optional — it’s essential. By connecting 123FormBuilder with Pipedrive via Zapier, USA businesses can eliminate manual data entry, improve lead response times, and maintain clean, compliant records.

The combination of a secure, customizable form builder with a powerful CRM like Pipedrive — automated through Zapier — means you can focus on what matters most: building relationships and closing sales.

As 2025 continues to bring increased competition and tighter data privacy laws, having a streamlined, compliant, and automated lead capture workflow will set you apart.