How to Generate Leads Online for Free with Forms

Lead generation is an essential component of any successful organization. Whether you run a small blog or an established eCommerce store, capturing leads and nurturing them into loyal customers is essential. One of the most effective methods to achieve this is utilizing lead-capturing forms on your website. Here’s how to generate leads online for free with 123FormBuilder forms:

Create lead capture forms

The first step in generating leads with forms is to create them. Choose a form builder that works for you and start designing – we recommend 123FormBuilder, of course. 

Your form should be clear, concise, and easy to fill out. Remember that the more fields you add to the form, the less likely people will be to complete it. So, only request information that is necessary for your business. If your form is extensive, consider using conditional logic to keep it relevant for your responders. 

When creating your form, make sure it is visually appealing and matches your website’s style. Use colors and fonts that are consistent with your brand. It will help build trust with your audience and make them more likely to fill out the form.

It’s also important to consider your form’s placement on your website. You want it to be easily accessible and visible to your audience. Consider placing it on your homepage, as well as on other relevant pages throughout your site.

Another vital factor to consider is the wording of your form. Use straightforward language that explains exactly what your audience is signing up for. Be transparent about how you will use their information and what they can expect from you.

Finally, consider offering an incentive for filling out your form. It could be a discount code, a free trial, or access to exclusive content. By providing something of value, you increase the likelihood that people will be willing to share their information with you.

Optimize your online forms

Creating an online form is just the first step toward generating leads and conversions. The next step is to optimize your form to ensure maximum success rates. Here are some tips to help you optimize your online forms:

• Keep it simple: The more fields you have in your form, the less likely people are to fill it out. Keep it short and sweet by only asking for the information you need. Use intelligent features like conditional logic to streamline your respondent’s journey, showing only questions based on his previous answers. 
• Use contrasting colors: Make your form stand out by using contrasting colors that catch the eye. It will help draw attention to your form and increase the likelihood that people will fill it out.
• Ensure mobile-friendliness: More and more people are accessing the internet via mobile devices. Make sure your form is optimized for mobile by testing it on different devices and ensuring that it is easy to use on a small screen.
• Highlight benefits: People are more likely to fill out a marketing form if they understand the benefits of doing so. Highlight the benefits of filling out your form, such as receiving a free eBook or signing up for a newsletter.
• Make it visually appealing: A visually appealing form is more likely to attract attention and encourage people to fill it out. Use images and graphics to make your form more visually appealing and engaging, especially when you’re selling something through your 123 form. 

Following these tips can optimize your online forms and increase your conversion rates. Test your forms regularly and adjust as needed to ensure maximum success.

Offer incentives

To encourage visitors to fill out your form, consider offering incentives. It could be a discount code, a free trial, or access to exclusive content. Whatever it is, make sure it adds value for your ideal customer. Highlighting the incentive on your form and throughout your website is also essential.

Offering incentives is a proven way to increase the conversion rate of your form. It can be especially effective for longer or more detailed forms, as visitors may need extra motivation to complete them. By providing something of value in exchange for filling out the form, you give visitors a reason to take action.

When choosing an incentive for your 123FormBuilder form, it’s crucial to think about your target audience. What do they value? What would make them more likely to fill out your form? For example, a discount code may be the most effective incentive if you are targeting budget-conscious consumers. On the other hand, if you are targeting business professionals, access to exclusive content or a free trial of your product may be more appealing.

Once you choose an incentive, highlight it prominently on your form and website. It can include adding a banner or call-to-action on your homepage, featuring the incentive in your email campaigns, and even creating a dedicated landing page for the offer.

Remember, ensuring it adds value for your ideal customer is key to a successful incentive. Doing so increases the likelihood that visitors will fill out your form and become valuable leads for your business.

Place your forms strategically

Where you place your form can significantly impact the number of leads you capture. Consider placing the form in a prominent location, such as the header, footer, or sidebar. You could also include it on your About or Contact page.

When deciding where to place your form, it’s essential to consider the user experience. You want to keep the flow of the page and make it easier for users to find what they’re looking for. For example, if you have a long-scrolling homepage, placing the form in the footer might be more effective than the header, as users are more likely to have scrolled to the bottom of the page by the time they’re ready to convert.

Another factor to consider is the purpose of the form. Placing it on the Contact page is a no-brainer if it’s a contact form. However, if it’s a lead generation form, consider putting it on a landing page dedicated to that specific offer or product. It can increase conversions by providing users with a clear and focused message.

Additionally, consider using pop-ups or slide-ins to capture attention when someone first lands on your website. While these can be seen as intrusive by some users, they can also effectively grab attention and encourage conversions. Just be sure to use them sparingly and make sure they’re easy to close if the user isn’t interested.

In summary, there are various factors to consider when deciding where to place your 123 forms. By considering the user experience, the purpose of the form, and the use of pop-ups or slide-ins, you can optimize your forms to capture more leads and increase conversions.

Use a good online form builder

The quality of your form builder can make a big difference in your lead generation efforts. Look for a provider that offers customization options, analytics, and integrations with other tools. 

123FormBuilder is the ideal tool to help your business generate leaves online for free with forms. You can easily create lead capture forms, customize them to match your brand, embed them on your website, or share them on social media. 

You have many advanced features to play with, from conditional logic to form validation, integration with many popular marketing and CRM tools, form analytics, and product list form field. 

With 123FormBuilder, you can streamline your lead generation process and start building a list of potential customers who have shown interest in your products or services. All in a matter of minutes, no code required!

Integrate online forms with your CRM

Finally, it’s essential to integrate your forms with your CRM or email marketing software. It will allow you to automatically collect and manage leads, segment your audience, and follow up with personalized messaging. Popular CRMs for small businesses include HubSpot, Zoho, and Salesforce.

Track lead interaction with your business to quickly follow up and prioritize leads. Identify the ones most likely to convert into customers. Automate the data collection process by automatically sending 123 form data to your CRM. Avoid duplicate entries, reduce errors, and improve data accuracy. 

Gain valuable insights into your sales performance, identify trends and make decisions to improve your marketing and lead gen efforts. 

By following these steps, you’ll be able to generate leads online for free with forms. Remember to regularly test and optimize your forms to ensure they continue to convert visitors into customers. Good luck!