In-Depth Review: Jotform vs Gravity Forms vs 123FormBuilder
Are you looking for a way to collect contact information and generate leads? Would you like to create a registration form for your upcoming event? Then you’ll definitely need an online form.
What better way to use an online form than through an advanced form builder? Online forms appear simple, but developing your own may prove more difficult than you imagined. This is where a form-creation tool comes in.
When choosing a form builder for your business, comparing options like Jotform, Gravity Forms, and 123FormBuilder is essential to finding the right fit for your needs. Each platform offers a wide range of features, flexible pricing plans, and integration capabilities that appeal to businesses of all sizes. Let’s dive into a comparison based on several key factors.
Formbuilder Features
Jotform
Known for its drag-and-drop builder, Jotform allows for custom branding, templates, and advanced customization. It includes conditional logic, payment integration, and collaborative editing. Jotform also offers widgets for added functionality, like e-signature collection and file uploads.
Gravity Forms
Primarily a WordPress-based form builder, Gravity Forms has advanced features like conditional logic, multi-page forms, and file uploads. While the customization is extensive, its interface is slightly less beginner-friendly. With add-ons, you can integrate with CRM tools, email services, and even surveys.
123FormBuilder
123FormBuilder provides an intuitive drag-and-drop builder with an extensive form template library. It’s ideal for businesses looking for both simple and advanced forms in a flexible and user-friendly environment.
123FormBuilder provides rich conditional logic capabilities for a really tailored response experience. You can also use crucial form field types like product fields, calculations, and payments to convert online forms into de facto online storefronts.
The numerous payment processors on forms functionality enables users to add as many payment processors as necessary to handle payments. Custom workflows allow you to create custom workflows for form submissions in Salesforce.
123FormBuilder supports multi-language forms, which means you can construct and translate forms in other languages.
Of course, Zapier Full Experience has integrated connections to popular apps, plus native integration with 3rd-party apps such as Salesforce, Mailchimp, Google Drive, and Dropbox, among others.
The Form Creation Process
Each solution from our Jotform vs Gravity Forms vs 123FormBuilder analysis has a specific way of creating and using forms. Let’s review:
Jotform
Jotform’s form-building process is simple and effective. Its drag-and-drop interface is intuitive, allowing users to add elements like text fields, images, and widgets. You can start from scratch or choose from a library of customizable templates, ideal for both new and experienced users.
Gravity Forms
Gravity Forms integrates directly with WordPress and offers a rich form-building experience for users familiar with the platform. The interface is highly customizable but may be a little technical for beginners. It offers various field types and supports multi-page forms for longer surveys or questionnaires.
123FormBuilder
123FormBuilder’s process is very straightforward, with an easy-to-navigate drag-and-drop editor. It is intuitive for most users, allowing you to add and remove form fields with a few clicks. It also includes a wide range of form elements, themes, and templates to accelerate form creation and nurture form branding.
Form Payments
Forms can play many roles. Receiving payments is one of them. Let’s discover how Jotform vs Gravity Forms vs 123FormBuilder fare in terms of payment options.
Jotform
Jotform offers many payment gateways, including popular options like PayPal, Stripe, Square, and more. You can integrate payment forms to collect payments, donations, or subscriptions without coding skills.
Gravity Forms
Gravity Forms supports several payment gateways such as PayPal, Stripe, and Authorize.net, but these require paid add-ons that are available only in the Pro and Elite plans. It integrates with e-commerce platforms and subscription-based payment models.
123FormBuilder
123FormBuilder integrates with payment processors like PayPal, Stripe, and Square. It allows businesses to easily create order forms, collect payments, and manage invoices and donations directly from the platform. Moreover, it allows users to add multiple payment processors on the same form, diversifying customer/donor options and increasing the chances of conversion.
Jotform vs Gravity Forms vs 123FormBuilder Salesforce Integration
Each formbuilder solution can integrate with Salesforce to optimize and streamline data-centric processes. Let’s see how they differ in this aspect, though.
Jotform offers native integration with Salesforce, making it easy to sync form submissions directly with Salesforce data. It supports functionalities like automated lead generation, customer feedback collection, and updates to existing Salesforce records.
Gravity Forms provides Salesforce integration only via third-party add-ons. This allows users to automatically push form submissions into Salesforce as leads or contacts. However, the integration can require more setup compared to Jotform or 123FormBuilder.
123FormBuilder also offers a native two-way Salesforce integration, making it easy to import and export form data into your CRM. It’s a robust solution for businesses needing to automate lead capture and streamline their sales processes.
Form Analysis and Insights
Jotform offers detailed form analytics that allows you to track submission data, user demographics, and traffic sources. You can monitor conversion rates, response time, and drop-off points in your forms. It also integrates with Google Analytics for different insights.
Gravity Forms offers basic form analytics within the WordPress dashboard. However, more advanced reporting and analysis require third-party integrations. Users can view submissions, monitor response rates, and integrate with Google Analytics for enhanced tracking.
123FormBuilder provides built-in analytics tools that display data on submissions, conversion rates, and overall form performance. Users can create reports based on form entries and gain insights into user behavior through traffic analysis tools like Form Insights and Field Insights.
Security Features
Security is an important aspect when dealing with sensitive information. Let’s see which form builder solution is more equipped to deal with security threats from the Jotform vs Gravity Forms vs 123FormBuilder analysis.
The good news is all three solutions offer SSL encryption on forms.
Jotform is GDPR-compliant and provides healthcare providers with options for HIPAA-compliant forms. Additionally, Jotform offers data encryption and password protection for sensitive data.
Gravity Forms‘ security features can depend on your WordPress hosting environment. You can improve security through third-party WordPress plugins, though the platform itself does not offer HIPAA compliance natively.
123FormBuilder includes SSL encryption on all forms and offers additional security features such as GDPR compliance and data encryption. The platform also has HIPAA-compliance for handling sensitive data in medical and healthcare contexts.
Jotform vs Gravity Forms vs 123FormBuilder – Paid Plans
Cost will always be an important part of your buying process. Let’s compare Jotform, Gravity Forms, and 123FormBuilder in terms of costs.
Jotform starts users with a free plan with up to 5 available forms and 100 MB storage, providing paid plans starting from $39/month (Bronze) to $129/month (Gold) and a custom Enterprise plan for companies with growing needs.
Gravity Forms doesn’t have a free option, but it provides three yearly plan licenses starting at $59. Keep in mind that it is dedicated to WordPress users who are open to using many add-ons.
123FormBuilder has something in store for everyone. You can start with a free plan that you can keep forever, if it’s what you need. Then, we have a number of paid plans:
- Gold: $37/ month – includes 25 forms, 5,000 submissions, no product brand, upload, and formula fields, custom reports, form analytics, and basic connectors.
- Platinum: $49/ month – includes 100 forms, 20,000 submissions, payments, product fields, custom form domains, field insights, and advanced integrations.
- Diamond: $99 per month and includes 200 forms, 100,000 submissions, and Salesforce access.
- Enterprise: Starting at $225 per month, includes unlimited everything, 45+ built-in integrations, top-notch security, certified HIPAA forms, priority support, and more.
Jotform vs Gravity Forms vs 123FormBuilder – Who Wins?
Now that we are at the end of our analysis, which do you think is the best online form solution for you? Let’s review the strengths of each of our contenders.
Jotform has an easy-to-use interface, making it great for businesses looking for flexibility.
Gravity Forms is best for WordPress users who want deep customization and scalability through add-ons, though it can require a steeper learning curve.
123FormBuilder strikes a balance between ease of use and functionality, providing solid templates, integration capabilities, and affordable plans for small and large businesses.
Ultimately, the choice depends on your specific needs, such as integration requirements, the volume of submissions, and desired analytics and security features.
