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Guides

Explore the ins and outs of our forms and get valuable insights and practical knowledge on a diverse range of topics.

  • The Quantified Self: Data Fetishism in the 21st Century

    It's a good thing the moon landing happened in 1969 - because if it had happened today, Armstrong would've had to wear at least two devices to pr...

  • The Net Promoter Score – What It Is, How to Calculate It, and Everything in Between

    The Net Promoter Score is a wide topic - one that is quite heavily debated and discussed in the cyber business area (preponderantly in eCommerc...

  • The Best Guide on How to Improve Customer Retention in Ecommerce

    I have said it before, and I will repeat it: I am the biggest, nerdiest, most passionate eCommerce consumer in history. Naturally, I always lean ...

  • Customer Feedback Methods

    What is the best way to get customer feedback? Customer feedback methods can be downright confusing when you have no idea where to start...

  • Shopping Cart Abandonment: Don’t Sweep This Issue under the Rug!

    The thing with language (in this specific case, English) is that although personal abandonment issues and legal abandonment issues are very much ...

  • The Big Data Pyramid | From Data to Wisdom

    We have seen big data analytics go from a hip buzzword to a flourishing market accounting for nearly $10 billion, in less than a couple of deca...

  • Mobile Checkout Conversion Growth Tips

    According to the latest studies, nearly 50% of the people on the internet (mind you, almost three billion of them!) use their phones to connect t...

  • Where Do Contact Forms Fit in a Page: Above or Below the Fold?

    I can only imagine the chats the guys had over the first newspaper ever published and how they must have argued on what to put under the fold and...

  • The Small Village of Big Data

    Don’t worry, it’s just a bit of salmonella, it won’t do you any harm is not the kind of sentence you hear about very often – but somehow, don’t...

  • Data Hygiene in the Attention Economy

    Greetings, fellow data-driven pioneer, Put on your data-enthusiast cap, grab some popcorn, sit back, and indulge. Within the twelve or s...

  • Customer Feedback Tools: A Battle against Absurd Communication

    A world where customer feedback and customer feedback tools do not exist is a world of absurd noncommunication. Just like the pupil and the pro...

  • Are You a Robot? The Why and How’s of CAPTCHA

    I am not a robot. No, dear website I am trying to sign up on, I am not a robot. No, esteemed Customer Support service I am trying...

  • Contact Form Design: Dos and Don’ts

    Are you aiming for a high-converting design for your contact form? Here's a list of do's and don'ts that will help you design the perfect conta...

  • It Takes a Village: How Online Forms Can Foster Collaboration in School Health Care

    To paraphrase a famous African proverb, looking after the well-being of the young is a responsibility too large for parents to handle alone. The ...